Excellent Piece.

However continuous evolvement is key to success.

I don't think so that Google is destroyed by ChatGPT.

I am listening to this joke since 2013 about Facebook that it will be finished by 2016 but Facebook is still resilient and growing in 2023.

Two mental models work very well in these scenarios.

Red Queen Effect (Continuous evolve) and Lindy effect (Old is Gold) and both works very well with Google